MSP Sales Insights

MSP Sales Insights is a biweekly MSP sales newsletter written by Chris Duncan, creator of The Fieldwork Method. Each issue covers one topic at the intersection of what's happening in the channel and what MSP owners and sales teams need to do about it.

Practical | Direct | Free

MSP Sales Insights. No Fluff. No Vendor Spin.

Practical guidance on growing revenue, building sales process, and winning in a market that keeps getting harder. Written for MSP owners, sales leaders, and the reps doing the work.

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About MSP Sales Insights

Each issue focuses on one topic: sales process, go-to-market strategy, revenue growth, or what's shifting in the MSP channel. The goal is to give you something you can apply, not something you have to decode. Written from active client engagements, not from the sidelines.

If you want to go deeper on anything covered here, you can reach me by email or reply to the newsletter.  I read every response.

Chris Duncan Sales Scientist

Chris Duncan is The Sales Scientist — founding partner at CDAERIS Agency and creator of the Fieldwork Method, a structured MSP sales framework built on evidence, not instinct. He spent 8 years as Head of Sales in the MSP Channel driving 7x MRR growth, and has since worked across dozens of client engagements, coaching reps, diagnosing broken pipelines, and rebuilding the systems underneath them.