Articles for Business Owners & Entrepreneurs
The Art of the Challenger Proposal: Turning Your Sales Document Into a Teaching Moment That Wins Deals
A proposal is not just paperwork; it is a performance. It is the moment where your understanding of the client, your insight into their business, and your ability to challenge their thinking converge in a high-stakes document: the decision to buy or walk away. Too...
You Don’t Have To Do This Alone: Fighting the Loneliness of Entrepreneurship
If you've ever closed your laptop at 11:47 p.m. after a day that started before sunrise—wondering whether today's "wins" were actually just more problems pushed down the road—this is for you. I've been there. Early in my journey, I believed the heroic myth of...
Hiring a Virtual Assistant (VA) the Right Way
A Simple Framework for Delegating to Your VAWhen leaders say “I’ve got a VA,” the results vary wildly. In my new ChannelPro article, I share a simple framework: hire for attitude/aptitude, co-create SOPs from quick screen-shares, delegate repeatable, teachable tasks,...
5 Critical MSP Messaging Mistakes that Destroy Trust
The MSP industry's growth creates tremendous opportunities, but only for providers who can effectively communicate their unique value. By focusing on client outcomes rather than technical capabilities, MSPs can differentiate themselves in a crowded market and command...
Fractional vs. Full-Time Sales Executive: The MSP Owner’s Guide to Making the Right Choice
Your MSP is hitting a revenue ceiling. Client acquisition has slowed, your technical team is stretched thin handling sales conversations, and you know you need dedicated sales leadership—but the question keeping you up at night is: should you hire a full-time sales...
7 Essential Steps to Define Your MSP’s Profitable Target Market
How to Define Your MSP's Ideal Target Market (By Vertical) The era of the generalist MSP is ending. According to ChannelE2E research, leading MSPs collectively saw annual recurring revenue climb 11% in 2024, growing from $2.2 billion to $2.5 billion, underscoring the...
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