Scientific Sales Framework
95 courses. One coherent system.
The Scientific Sales Framework is a complete, sequential curriculum built for MSP sales professionals. Every lesson connects to the next. Nothing is filler. Each course addresses a specific part of the sales cycle where MSP reps actually break down.
Sales Rep Track
I carry a quota. I want to close more deals.
A 12-lesson masterclass that follows the full arc of an MSP sale — from prospecting and messaging through discovery, proposal, and close.
Prospecting
Messaging
Discovery
Proposal & Close
Post-Sale
Rep Track →
Sales Leader / MSP Owner Track
I run the team. I need it to perform.
Four additional lessons built for sales managers and MSP owners — the operational infrastructure behind a team that actually produces.
Sales Operations
Hunter Teams
Farmer Teams
Compensation Design
KPIs & Reporting
Leader Track →
Not sure which format fits you?
Answer five questions and we’ll recommend the right track, format, and investment level for where you are right now.
Sales Rep Masterclass
From first contact to closed deal — in sequence.
Twelve lessons that follow the actual arc of an MSP sale. You don’t pick and choose. You build the full system, lesson by lesson, so every part of your process reinforces the next.
12
SequentialnLessons
1–2
Foundation &nSuccess Formula
3–4
Market Mappingn& Targeting
5–8
Messaging &nOutreach
9–10
The Meeting &nDiscovery
11–12
Proposal, Closen& Post-Sale
Lesson 1 · Orientation
Performance Readiness
Day 1
4 courses
Lesson 2
Your Success Formula & Professional Growth
Day 2
4 courses
Lesson 3
Strategic Market Mapping
Day 3
4 courses
Lesson 4
Targeting — Triggers & Signals
Day 4
2 courses
Lesson 5
High Impact Messaging
Day 5
4 courses
Lesson 6
Verbal, Tangible & Live Messaging
Day 6
3 courses
Lesson 7
Building Your Influence Engine
Day 7
4 courses
Lesson 8
Outreach Motion
Day 8
5 courses
Lesson 9
Meeting Prep, Research & Setting Expectations
Day 9
4 courses
Lesson 10
The Discovery
Day 10
3 courses
Lesson 11
The Proposal & Close
Day 11
3 courses
Lesson 12
Post-Sale, Referrals & the QBR
Day 12
4 courses
Sales Leader / MSP Owner Track
Build the system. Run the team.
Four additional lessons built exclusively for sales managers and MSP owners. This track covers the operational infrastructure behind a high-performing sales team — the things that don’t show up in a rep’s curriculum but determine whether the whole function works.
4
LeadernLessons
Lesson 13
Sales Operations & Team Meetings
Day 13
5 courses
Lesson 14
Building & Running the Hunter Team
Day 14
5 courses
Lesson 15
Building & Running the Farmer Team
Day 15
5 courses
Lesson 16
Professional Growth & Continuous Improvement
Day 16
3 courses
How to Enroll
Same curriculum. Three ways to receive it.
The masterclass content doesn’t change across formats. What changes is how much structure, accountability, and access to instruction you want around it. Pick the format that matches how you learn best — or how your team is built.
Tier 1
Self-Paced
Full masterclass access on your schedule. No live sessions, no cohort. Work through the 12-lesson curriculum at your own pace with lifetime access to all recorded content.
Avg. completion rate: 10–15% without external accountability
Most Popular
Tier 2
Guided Cohort
The same recorded content, delivered inside a structured cohort with scheduled live Q&A sessions, a private peer community, and group accountability built in.
Avg. completion rate: 85–90% with cohort structure
Tier 3
In-Person
Live, residential instruction delivered over multiple days at a hotel venue. Full immersion, real-time feedback, and direct access to instruction throughout. Tied to IT Nation event dates.
Highest transformation rate · Limited seats per cohort
Not sure which format fits you?
Answer five questions and we’ll recommend the right track, format, and investment level for where you are right now.